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Business intelligence for FMCG Industry

If your business competes in the Consumer Packaged Goods industry, you face the constant challenge of juggling expanding product portfolios, managing multifaceted supply chain with distinct service requirements and ensuring compliance with strict regulations and reporting requirements. The consumer packaged goods industry is reliant on accurate, timely market research, effective, targeted marketing campaigns and an efficient distribution network and sales force to execute the enterprise strategy and achieve targets and plans.

Today's global competition adds a complex component to the consumer packaged goods market with increased consolidation and competition in trade, new growth opportunities and sales channels, and critical necessity for efficient supply chain and cost optimization.

To compete in this environment, the consumer packaged goods organization must establish and leverage a powerful combination of technology, business intelligence and results management and deliver quality and value with every shipment and for every customer.

KPI / Analytics for CPG

True Business Intelligence Tool can support, grow and ensure the success of the consumer packaged goods enterprise, and simplify the process of managing the competitive strategy, the supply chain, product distribution and other critical business factors.
  • Financial and Operational Performance Management - Financial and Operational Performance Management and Analysis enables financial performance and allows the organisation to establish and meet goals and track progress using a large volume of information, integrated from numerous enterprise systems and sources. Users can monitor the financial health of the organisation and create and share reports to comply with government and industry regulations.
  • Customer Profitability Management - Customer Profitability Management and Analysis facilitates excellence in customer service and improves customer acquisition with targeted marketing and market research. Users can identify the most profitable customers and analyse buying behavior and preferences.
  • Profitability Management - Profitability Management and Analysis helps users to evaluate the competition, the market, analyse risk trends and forecast profitability with dependable data .
  • Sales, Marketing and Management - Aumento consultingteam provides ample support to establish and manage the results of marketing campaigns, market research, sales results and targets, individual sales performance, regional and product sales performance and more
  • Shipping and Distribution Channels - Your team can monitor and analyze the efficiency of the shipping and distribution network and its impact on customer satisfaction, inventory, sales and other factors.

Aumento BI Implementation for CPG - Benefits at a Glance
  • Provide true business intelligence to monitor and analyze results, matrices, and strategic, operational and tactical performance.
  • Ensure an ideal combination of technology, processes and people to optimize business strategy and cost and resource allocation
  • Identify profitable partners and improve collaborative business processes
  • Improve performance by integrating management and financial metrics
  • Streamline sales and marketing expenses and monitor results
  • Improve customer relationship management with better understanding of their requirements
  • Make timely informed decisions about business strategy and marketing tactics
  • Provide consistent operational and financial view across organization to enforce accountability and information sharing
  • Ensure accurate, timely data for better insight into revenues and costs for confident decision and maximized profitability
  • Identify redundancies, control costs and discover profitable growth opportunities
  • Simplify product planning and pricing analysis
  • Ensure accurate, up-to-date financial analysis
  • Receive automated alerts and take immediate corrective action to resolve shipping and distribution issues and manage suppliers
  • Provide an integrated view of market research, customer feedback, new product planning, marketing campaigns, sales targets and results and trends
  • Ensure regulatory compliance and provide accurate, intuitive reporting
  • Provide a simple, intuitive interface that business users can leverage to perform tasks and fulfill their prescribed role
  • Provide capability to handle complex and large data elements in different data schemes spread over a wide geographic distribution for risk recognition and trend analysis
  • Monitors, analyses and provides key performance indicators (KPIs) on sales by product, region, distributor, partner, or sales representative using personalised BI dashboards and intuitive business intelligence reports
  • Provides the support to eliminate the use of complex, error-ridden spreadsheets in favor of highly intelligent BI dashboards and business intelligence reports with graphical and drill down capability
  • Balance the risk involved with business and growth while maintaining regulatory compliance
  • Leverage investments in existing resources and infrastructure by integrating data from existing sources
  • Produce BI Reports for management on performance, customer demographics and other factors
  • Assess all aspects of organization performance, e.g., income, profit, customer satisfaction, flexibility, transformation and growth